Know your Ideal Client Group to Scale your Service

Having sold services online for several years, I quickly began to identify patterns in all of the prospective clients I was speaking with. During my calls with new clients, I was listening for a few indicators that I used to help me understand how I could serve each of these clients the best. Over time, I was able to group these client archetypes together into three different cohorts.

This video walks through the three different cohorts I identified in regards to buying online services. These three different buying cohorts have different wants and needs, and each cohort is looking for a different type of solution or service. Targeting the right cohort is the key to growing and scaling your consulting business!